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FENDER
FENDER
FENDER

An American icon, Fender was founded in Southern California and has established a worldwide influence that extends from the studio to the stage—and beyond. In 1954, following the success of the Telecaster, Fender unveiled a guitar that would set the standard for generations to come: the Stratocaster. Named by Fender sales and marketing guru Don Randall, the sleek, Space Age-inspired model incorporated a host of innovations designed to make life easier for modern musicians. 

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